We support enhancing our clients’ brand value by leveraging the unique assets of the Dentsu Group.
Dentsu Runway leverages Dentsu Group’s diverse resources and networks beyond advertising. Combining these strengths with our agility and flexibility enables us to offer high-quality brand experiences with speed and precision – solutions that can only be provided by Dentsu Runway.
Dentsu Group’s distinctive media procurement capabilities
Dentsu Runway excels in strategic use of media. With the Dentsu Group’s media networks, we procure high-quality media placements efficiently. We also propose media mix solutions that lead to valuable brand experiences, going beyond conventional media frameworks.
Extensive connections in content and IP businesses
The Dentsu Group’s extensive connections enable us to offer access to diverse content and IP businesses, including sports, entertainment (music, comedy, and film), character rights, and casting. We provide clients with proposals tailored to the optimal brand experiences while ensuring smooth negotiation and coordination with the IP holders.
One of Japan’s largest data volumes combined with proprietary analytics
Thanks to advanced proprietary tools and generative AI agents in combination with one of Japan’s largest data sets held by the Dentsu Group, we develop data-driven strategies, such as deep consumer insight analysis, target setting and optimized budget allocation.
Creatives as solutions to overcome challenges
Dentsu Runway leads the creative production processes – from concept development and execution – to solve our clients’ challenges. By co-creating with talented creators both within and outside the Dentsu Group, we offer the most suitable ideas for each brand.
PR that brings brand image to life
We also collaborate with the Dentsu Group’s PR resources. We propose strategic PR initiatives for further credibility and brand favorability by increasing media exposure, utilizing influencers, and amplifying brand appeal.
Cross-disciplinary teams with a global network of over 140 countries and regions.
Dentsu Runway leverages domestic and global networks of the Dentsu Group – we are ready to support diverse companies of any industry and business size. Producers with deep marketing expertise take the lead in forming teams tailored to each challenge. We are the experienced producers who can guide overseas companies in entering the Japanese market, as well as Japanese companies in expanding globally.
